Dawn Primarolo welcomes National Breastfeeding Awareness Week

Public Health Minister, Dawn Primarolo welcomed the commencement of the week long initiative to make breastfeeding as easy as possible for mothers across the country, asserting that it was essential to demonstrate that breastfeeding was the normal and natural way to feed a baby.

The National Breastfeeding Awareness Week (NBAW) saw retailers such as ASDA, Woolworths and Mamas and Papas becoming ‘breastfeeding friendly’ places, providing comfortable seating, water and a positive attitude towards breastfeeding. Breastfeeding Friendly Places will show a window sticker to let customers know they are ‘breastfeeding friendly’ – this is part of a wider campaign to promote breastfeeding, particularly targeting young mums during NBAW 2008.

Breastmilk is the best source of nutrition for babies and the Department of Health recommends exclusive breastfeeding up to the age of six months, with continued breastfeeding alongside solid foods after six months. Studies have shown that breastfed babies are less likely to get infections or asthma, become obese or get diabetes in later childhood and that breastfeeding can prevent mums having health problems later in life.

Research shows the majority of mums would like to breastfeed their babies but often give up in the early stages, so it is important to let mums know there is support available to help them continue. Many mums-to-be are put off breastfeeding because they are concerned about breastfeeding in public, it is therefore important for organisations to make it clear that breastfeeding is welcome. Highlighting organisations that adopt a breastfeeding friendly policy is just one of the ways in which breastfeeding mums are being supported. Support is also available through their local breastfeeding groups, from their midwife or health visitor and through helplines such as the National Breastfeeding Helpline – 0844 20 909 20.