Luxembourg implements the EU Directive and bans follow-on milk advertising
April 11, 2008
Luxembourg has implemented new legislation on infant and follow-on formula which bans the advertising of all formula milk to the public. They are the first European country to implement a ban on the advertising of follow-on formula to the public. The new law was published on 3rd April and calls for companies to comply with the new rules by 31st December 2009, as stated in the EU Directive which instigated the new legislation.
Entry Filed under: Babyfeeding, Parliamentary update. Tags: Formula milk, NCT, infant formula, Luxembourg, follow-on formula, advertising.
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